Here at LogiOnDemand we often talk about “Bi for the masses” and need for simple products that can be used at every level of an organization.  Shawn Rogers over at the B-Eye-Network recently took a look at Widgenie and made the following point, which is spot on:

“…as more people in the enterprise get their hands on business intelligence the demand for innovative delivery will follow fast.”

As the cost of delivering tools and solutions that allow end-users to understand and act on their information has fallen, people outside the traditional roles of analysts, senior management and I.T. are starting to realize the capabilities.   At OnDemandIQ we saw this first hand when, for one of our customers, we rolled out a BI solution to hundreds of sales people that were in the dark previously on who to target, which clients were driving their revenue, and which clients were falling off.  Previously, this had been the domain of the analysts who would periodically crunch the numbers and roll-out sales force wide directives that may or may not apply to each region.  Now, each sales person can make individual decisions that are best for them in their territory.